Genomic cosmetics 2018-05-08T09:26:52+02:00

Genomic cosmetics

A type of skin, a type of treatment

The human Genome Project

The human genome is present in each and every cell of our bodies and defines what we are like, from our hair colour to the way our bodies function

For years, science worked to decode the 3 billion letters that make up the human
genome. The Human genome Project achieved this goal in 2003, when the map of the
genome was completed.
Genetics has created a new way of approaching cosmetics, applying the most
advanced and precise technology to skin care. In short, genetics has eliminated the need for speculation
about what the best cosmetic for your skin is, avoiding endless trial and error.

The Book of Of Life: DNA

DNA is often described as the human body’s book of instructions, as it contains the genetic information for cellular growth and function

It is grouped into 23 pairs of chromosomes, half of which come from the mother and the other half from the father. Two of these chromosomes, the X and the Y, determine the person’s sex.
Each chromosome is made up of more than 25.000 genes, which act as units of information that determine the hair colour, the skin type, the number of white blood cells and countless other aspects…
DNA is represented by 4 lettres, correponding to each of the nucleotides to which they make reference: adenine (A), tyimine (t), cytosine (C) and guanine (G).
Throughout the genome alterations take place in these “letters”. Those alterations are known as SNP (single-nucleotide polimorphism).
Our genetic test analyses what are known as SNPs. SNPs are small variations that we all have in the way our genes give instructions to our body and that make us unique. In other words, they are changes in these 4 letters of the genetic alphabet: ATCG (scientifically known as nucleotides) and that directly affect how the body makes these proteins that then have to work for us.

Genetic Analyses

Thanks to genetic research, it is now possible to “read” a person’s genome, identify the presence of alteratios, assess their effects on the body and design a customised treatment that takes into account the gene map and is therefore much more effective.

Genidentity genetic analysis evaluates the genetic variations related with cellular longevity, tissue architecture, pigmentation, wrinkles, cellular detoxification, hypersensitivity and hydration and elasticity. Current and future problems /deficiencies are also diagnosed in order to create an appropriate formula.

Personalised Genomic Cosmetics

Genetic research has come to the world of cosmetics with Genidentity. By analyzing the genome, we are able to identify the genetic variations undergone by each person, determine the effect that they will have on the skin and recommend a specific cosmetic product.

1. DNA Analysis

Using an exclusive system (genotype array), the DNA is analysed and the person’s genetic map is drawn up. The Genidentity skin DNA test analyses 87 genetic variables and is currently the most complete genetic skin test in the world.

2. Analysis of the circumstances

Despite the importance of genetics, lifestyle also has a great bearing on how our bodies change. Circumstance Analysis detects the variables that will directly affect how genes are expressed.

3. Assessment

All the information gathered is processed using advanced technology (bioinformatic algorithms), the most appropriate active ingredients are selected and a personalised cosmetic formula is created.

4. Creating a cutomised treatment

A personalised cosmetic treatment is designed, consisting of a cream with a specific formula that targets the specific needs of each person, a micro-exfoliating skin preparation cream, a moisturising supplement and a set of dietary and lifestyle-related recommendations.